Copywriting - To Sell More of Your Products
It's one of the most crucial elements of your website and it's called COPYWRITING.
And shhh....here's a piece of really good news. MOST online business owners don't even bother to learn this skill, pushing you way ahead of the crowd.
Copywriting is basically the words you use to get your website visitors to take action on what you want them to do. Whether it's getting them to buy your product, sign up for your mailing list or even click a link - well-crafted copy gets them to do what you want them to do more often.
Just think about it - your website IS essentially your sales person. You are not personally there to greet every single visitor to your website. Your words basically get one chance to grab your reader's attention and get them to consider your offer. That means the words you choose have tremendous power and you need to choose them carefully.
Here are some starter tips for writing persuasively on your website:
Writing for the Web Requires a Different Approach
Internet surfers are continuously looking for information and a solution to their problems. If they're going to buy anything from you, you need to establish yourself as a credible and informative resource, who also happens to have a terrific product. Speak directly to the needs and desires of your visitor and you will have a captivated audience.
A Few Tips:
1. Talk to your customer - Avoid focusing on yourself. You are irrelevant. Tell your customer how she will benefit from using your product. Use the word "you" and you can be certain you are speaking directly to your customer.
2. Understand your target customer - Understand what motivates your customer and write from their perspective. Don't try to appeal to everyone. You'll get better results when you can speak directly the pains and problems your potential customer has than trying generic copy to sell to a wide variety of people.
3. Get attention - You can do this with a good headline and sub-headlines. That way, people will know instantly if you have what they are looking for. Forget cute and clever headlines...give your visitors the straight goods and show them the benefits of your product.
4. Keep it simple - Use short sentences and simple words. Your visitors eyes tire easily and the average person has relatively low reading level. Be kind to them! Break up your paragraphs and create plenty of white space.
5. Limit excessive adjectives and exclamation points - Adjective and exclamation points convey hype. You want your words to convey the irresistibility of your product in a more honest, straightforward and honest way.
6. Be casual - The web not the place for a formal essay, unless you cater to the formal essay crowd. Write as you speak and be friendly with your visitor. Do double-check your spelling and follow most grammar rules, but keep the tone light, especially when your target is a more casual group.
7. Set yourself apart from the competition - What makes your product or service unique? Take extra care to ensure you have something that will keep people going to you, instead of the competition.
8. Focus on benefits - Every product has features, but consumers don’t buy products simply because of features. They buy because of the benefits those features provide (ex. lose weight, save money, attract more women, etc.)
9. Prove it! - People are skeptical when they read sales material, so be prepared to prove yourself. Add detailed testimonials, sales statistics and anything else that proves your claims.
10. Create a sense of urgency - If people don't sense urgency, they aren't likely to click on your link. Limited time offers are perfect or showing your potential customer can no longer wait to solve her problem, can be effective. Make sure your potential customers feel the need to click on your link now.
11. Always have a call-to-action - Never forget to ask for the sale. Or if you want people to call you for more information, fill out of a form or sign up for a mailing list, tell them exactly what you want to do. Never expect your visitor to intuitively to know what they should do - YOU have to tell them.
You don't have to be a professional writer to incorporate these tips into the way you write for your website. Of course, you can always hire someone to do the writing for you, but just a little attention to these important details will make a big difference in your results.
So, now that you have a website that is ready to make some sales, let's talk about website traffic in the next section of our tutorial.